Procut 1 Page Business Plan
Overview
Procut has a clear business objective to develop Painting & home improvement services. These services have been developed over 16 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Procut has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We are improving there home and saving them the burden. This is a critical issue for our selected target market of Residential and commercial real estate owners.
The Value Proposition
Procut is uniquely positioned to deliver value to Residential and commercial real estate owners. "Procut will We are professional, prompt and problem solvers." In order to be deliver on this value proposition, we We strive everyday to get better and improve our equipment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Painting & home improvement market. We consider our key competitors to be: Hometown painting . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hometown painting by Lower overhead and more personal with owners.
Key Strategies
Over the next 6 months our focus will be to Try commission based sales
Finish website design and promote. This task will be undertaken in the context of our broader strategy to Have a full crew and sales person in place. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 15 paint jobs acquired and completed through February Launch pressure wash division and acquire 10 customers between February-15 to march15 Get our own shop and land to store equipment and move from the garage
About this document
Painting & home improvement Business Plan
This document was created by John of Procut using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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