Beauty Nail's 1 Page Business Plan
Overview
Beauty Nail's has a clear business objective to produce nail care services. These services have been just started with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Beauty Nail's has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to get better quality, long-lasting products. This is a critical issue for our selected target market of women and girls.
The Value Proposition
Beauty Nail's is uniquely positioned to deliver value to Women and girls. "Beauty Nail's offers nail care to people of all ages. Gift vouchers are available.." In order to be deliver on this value proposition, we have unique products and various sizes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Nail care market. We consider our key competitors to be: Professionail, Nicole's Nail's. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Professionail, Nicole's Nail's because we offer unique products that competitors dont.
Key Strategies
Over the next 6 months our focus will be to Create a Facebook page and interest people in the business. This task will be undertaken in the context of our broader strategy to Expand into a new product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch business, Obtain customers, and Obtain permanent customers
About this document
Nail care Business Plan
This document was created by Chelsea of Beauty Nail's using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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