BGM / Chamber Group Plan 1 Page Business Plan

Employee Benefit Plans Business Plan

BGM / Chamber Group Plan 1 Page Business Plan

Overview

BGM / Chamber Group Plan has a clear business objective to develop, produce, promote and distribute Employee Benefit Plans products and services. These products and services have been developed over 30+ Years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

BGM / Chamber Group Plan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cost effective employee benefit plans. This is a critical issue for our selected target market of Cambridge Chamber Business Members.

The Value Proposition

BGM / Chamber Group Plan is uniquely positioned to deliver value to Cambridge Chamber Business Members. "BGM / Chamber Group Plan will We provide a simple cost effective employee benefit solution to Cambridge Chamber of Commerce Members." In order to be deliver on this value proposition our Benefit Plan is only available to Chamber Members. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Employee Benefit Plans market. We consider our key competitors to be: Insurance Brokers,
Benefits Specialists and
Financial Advisors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Insurance Brokers,
Benefits Specialists and
Financial Advisors through our unique proprietary offering,
In-house administrative support and
Over 100 years of combined employee benefits experience .

Key Strategies

Over the next 6 months our focus will be to Increase Marketing Efforts. This task will be undertaken in the context of our broader strategy. After 12 months review successful marketing and continue to develop awareness to businesses in Cambridge.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Acquire 25 new clients in 2014 Acquire 5 new groups with over 50 ees. Acquire 12 new pension clients

About this document
Employee Benefit Plans Business Plan
This document was created by Gil McGowan of BGM / Chamber Group Plan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.