Brent's Manor LTD 1 Page Business Plan
Overview
Brent's Manor LTD has a clear business objective to promote 24 hours Residential and nursing care services. These services have been developed over 1month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Brent's Manor LTD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of market availability to provide high a quality of care to individuals in need.. This is a critical issue for our selected target market of Senior citizens.
The Value Proposition
Brent's Manor LTD is uniquely positioned to deliver value to Senior citizens. "Brent's Manor LTD will offer expert, personal care 24 hours, daily activities to stimulate body and mind. Leisure activities and spa services, freshly and nutritiously prepared balanced menu and day care services.." In order to be deliver on this value proposition, we Brent's Manor is a small establishment which enables a one to one relationship to all clients.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the 24 hours Residential and nursing care market. We consider our key competitors to be: Apple Blossoms . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Apple Blossoms by Being activity based is the main focus of Brent's Manor Ltd as well as maintaining residents independence and well being..
Key Strategies
Over the next 6 months our focus will be to Organize open house days inviting key stakeholders such as doctors, nursing managers, potential residents with their relatives. Create a website along as using social media to market the business and in addition, work with the community centers, churches and various and other organizations to make know the services provided by the company. . This task will be undertaken in the context of our broader strategy to Expanding the day care services will be a milestone as well as the introduction of housing residents with dementia. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach maximum capacity To expand addition services to mentally ill residents Additional rooms to increase occupancy
About this document
24 hours Residential and nursing care Business Plan
This document was created by Brent of Brent's Manor LTD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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