Blac Sheep Prints 1 Page Business Plan

Direct to garment printing Business Plan

Blac Sheep Prints 1 Page Business Plan

Overview

Blac Sheep Prints has a clear business objective to develop, produce, promote and distribute Direct to garment printing products and services. These products and services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Blac Sheep Prints has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for high quality,affordable, fast and easy access garment printing. This is a critical issue for our selected target market of Promotion teams.

The Value Proposition

Blac Sheep Prints is uniquely positioned to deliver value to Promotion teams. "Blac Sheep Prints will We provide a fast, high quality and affordable printing solution.." In order to be deliver on this value proposition, we Our order system makes it very simple to complete the process from order to delivery with little to no errors in communication. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Direct to garment printing market. We consider our key competitors to be: Brand it

Screen printers

Heat transfer printers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Brand it

Screen printers

Heat transfer printers by Close reach and personalization of service

.

Key Strategies

Over the next 6 months our focus will be to Build a competent team of persons that can ensure a launch into a successful business

. This task will be undertaken in the context of our broader strategy to Execute the system to its fullest potential before expanding

. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 plus frequent repeat customers for bulk orders Open a new or expand the print room to facilitate more orders Become a household name when it comes to printing garments

About this document
Direct to garment printing Business Plan
This document was created by Marc-Anthony of Blac Sheep Prints using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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