Cassava BusPlan 1 Page Business Plan
Overview
Cassava BusPlan has a clear business objective to produce Raw cassava, starch and bammy products. These products have been developed over 2 weeks with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Cassava BusPlan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Produce a substitute for barley in Red Stripe Beer production. This is a critical issue for our selected target market of Deageo and Red Stripe.
The Value Proposition
Cassava BusPlan is uniquely positioned to deliver value to Deageo and Red Stripe. "Cassava BusPlan will Provide high quality cassava on time to Deageo." In order to be deliver on this value proposition, we We will be produce cassava at lowest cost and deliver in shortest time. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Raw cassava, starch and bammy market. We consider our key competitors to be: Small and medium farmers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Small and medium farmers by Access to good quality land with water and good transport.
Key Strategies
Over the next 6 months our focus will be to 1. Seek business partners/ hire staff
2. Lease land
3. Sign agreement with Deageo
4. Seek financing. This task will be undertaken in the context of our broader strategy to Produce cassava flour and bammy. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sign land lease agreement Sign marketing agreement with Deageo Arrange financing
About this document
Raw cassava, starch and bammy Business Plan
This document was created by Weshug of Cassava BusPlan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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