Concrete Elegance 1 Page Business Plan

Concrete coatings Business Plan

Concrete Elegance 1 Page Business Plan

Overview

Concrete Elegance,Inc. has a clear business objective to provide concrete coatings services. These services have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives. We align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and build a reputable name. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Concrete Elegance, Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as taking a boring concrete floor and creating a great looking feature to their home. This is a critical issue for our selected target market of upper-class homeowners.

The Value Proposition

Concrete Elegance, Inc. is uniquely positioned to deliver value to upper-class homeowners. "Concrete Elegance, Inc. will provide a great looking concrete coating to an interior or exterior concrete surface with an artistic touch." In order to deliver on this value proposition, we look at each job as a work of art and do careful work. We take the time needed to do the job right and we do the same quality work on our customer's home that we would on our own home. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Concrete coatings market. We consider our key competitors to be: Rose and
Gorgeous Garages. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rose and Gorgeous Garages because we are smaller and have less overhead at this time so we can achieve competitive pricing and still provide high quality.

Key Strategies

Over the next 6 months our focus will be to Knock on doors . This task will be undertaken in the context of our broader strategy to Preparing for home show or parade of homes. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Average 10 customers month or 120 a year Add 2 products I haven't used before Produce enough income to be primary source of income

About this document
Concrete coatings Business Plan
This document was created by Tyson of Concrete Elegance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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