HM Designs 1 Page Business Plan
Overview
HM Designs has a clear business objective to develop, produce, promote and distribute Clothes shoes hand bags purses and hand made items products. These products have been developed over 1month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
HM Designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To cover to each individuals wants likes and dislikes. This is a critical issue for our selected target market of All age groups.
The Value Proposition
HM Designs is uniquely positioned to deliver value to All age groups. "HM Designs will We at HM Designs provide products that cater to all individual tastes likes and dislikes adding quality and fancy to there home or daily /evening outfit we cover all avenues." In order to be deliver on this value proposition, we We either purchase our products at a great rate therefore enabling us to keep our costs as low. Possible beating competitors and our handmade products are made by us personally again helping to keep costs down. Our advertising is through word and mouth in addition to as much free advertising as possible therefore yet again keeping all costs down to a minimum. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothes shoes hand bags purses and hand made items market. We consider our key competitors to be: We may cater almost same products as our competitors but where they are a larger company employing much more staff and also funding for large buildings and offices we at HM Designs keep all in the family and not paying extreme over heads therefore making it more affordable to keep our costs lower than those bigger name brands companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We may cater almost same products as our competitors but where they are a larger company employing much more staff and also funding for large buildings and offices we at HM Designs keep all in the family and not paying extreme over heads therefore making it more affordable to keep our costs lower than those bigger name brands companies by Everything we do is either purchased with thought and care and items that are made by hand are made with time love and care .
Key Strategies
Over the next 6 months our focus will be to Investigate areas and what people are looking for, introduce company to companies and advertise as much as possible and as much as free advertising as can find to get noticed out there free of charge. This task will be undertaken in the context of our broader strategy to Email companies approach companies use pictures to advertise company do a market stall etc. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch products Obtain new clients Increase sales and availability
About this document
Clothes shoes hand bags purses and hand made items Business Plan
This document was created by Hayley of HM Designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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