Petroplan 1 Page Business Plan
Overview
Petroplan has a clear business objective to develop, produce, promote and distribute Deliver experienced candidates products and services. These products and services have been developed over 47 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Petroplan has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Helping to fill a shortage of qualified candidates. This is a critical issue for our selected target market of Drilling and marine.
The Value Proposition
Petroplan is uniquely positioned to deliver value to Drilling and marine. "Petroplan will Experienced and qualified candidates, a database that reaches all continents of the globe." In order to be deliver on this value proposition, we We have over 30 years experience in the field and can offer support globally. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Deliver experienced candidates market. We consider our key competitors to be: Spencer Ogden, drillmar, OMS, VS People, brander. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Spencer Ogden, drillmar, OMS, VS People, brander by Global presence, over 30 years experience, global candidate database.
Key Strategies
Over the next 6 months our focus will be to Create experienced individual and specific teams . This task will be undertaken in the context of our broader strategy to Expand our divisions . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Developing a strong permanent placement team Achieving £500k bottom line profit Reducing ARL to less than 25% of our overall profit
About this document
Deliver experienced candidates Business Plan
This document was created by Kenny of Petroplan using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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