David Wayman Visuals 1 Page Business Plan
Overview
David Wayman Visuals has a clear business objective to develop his Photography, Videography, Editing and Audio services. These services have been developed over a period of years with a core focus on addressing key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
David Wayman Visuals has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as quality, effectevness and trust. This is a critical issue for our selected target market of Image Aware Media Creatives and Event Planners.
The Value Proposition
David Wayman Visuals is uniquely positioned to deliver value to Image Aware Media Creatives and Event Planners.
"David Wayman Visuals understands that Image is everything within the media fields and that it's important for clients to have a professional looking representation of themselves through Photography."
In order to be deliver on this value proposition, we are heavily embedded in our cities creative circuit and have a good reputation for delivering quality.
This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photography! videography, Editing and Audio market. We consider our key competitors to be: Love Photography, Spool Media, and We Are Heroes Films. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Love Photography, Spool Media, and We Are Heroes Films by being Cheaper and more flexible, and catering more directly to their needs.
Key Strategies
Over the next 6 months our focus will bneeds raise awareness with a Marketing campaign through flyer distribution & social networking.. This task will be undertaken in the context of our broader strategy of advertising through social media. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Break Even
Move to better premesis
Buy a car
About this document
Photography! videography, Editing, Audio Business Plan
This document was created by David of David Wayman Visuals using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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