Denture Fitters 1 Page Business Plan
Overview
Denture Fitters has a clear business objective to develop, produce, promote and distribute Dentures for people who are missing teeth. Our services have been developed over 4 months ago with a core focus on addressing the key customer problem associated with dentures
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Denture Fitters has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Acceptability of a removable oral prosthetic. This is a critical issue for our selected target market of Seniors.
The Value Proposition
Denture Fitters is uniquely positioned to deliver value to Seniors. "Denture Fitters work if of high quality and we are very meticulous about every detail. Our materials are the best in the market. And we constantly attend lectures and seminars to enhance our knowledge and reflecting that to our products." In order to deliver on this value proposition, we set a high standard to our quality assurance. This undertaking has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the market. We consider our key competitors to be: Other professionals who are licensed to deliver the same product. We are a customer based business . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively by delivering quality worth and services.
Key Strategies
Over the next 6 months our focus will be to Create a marketing plan. Produce above quality products to satisfy customers, therefore gaining their trust and acceptability to refer others to us. . This task will be undertaken in the context of our broader strategy to Expand into new locations. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand offices Get lots of referrals Offer services at retirement residences for the immobile customer.
About this document
Dentures for people who are missing teeth Business Plan
This document was created by Rafael of Denture Fitters using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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