Donatr 1 Page Business Plan
Overview
Donatr has a clear business objective to offer a platform to donate to charities. These services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to bring charities on board and acquire new customers. Onboarding charities and customer acquisition is considered to be the critical activities and we are seeking to grow in both areas. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a robust charity and customer acquisition process.
The Customer
Donatr has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as wishing to donate to a charity but not knowing which charity to donate to. This is a critical issue for our selected target market of people willing to donate to charity.
The Value Proposition
Donatr is uniquely positioned to deliver value to People willing to donate to charity. "Donatr will provide a service to allow you to donate to any charity without needing to choose a single cause." In order to be deliver on this value proposition, our site allows you to choose how much you want to donate, which type of cause you would like to donate to (if you have a preference) and then automates the donation at regular intervals on your behalf. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Charity market. We consider our key competitors to be: thebiggive.org.uk and justgiving.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with thebiggive.org.uk and justgiving.com by the fact that Donatr automates the giving and doesn't require you to specify a specific charity.
Key Strategies
Over the next 6 months our focus will be to get charities on board. This task will be undertaken in the context of our broader strategy to marketing campaigns and promotion. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have 100 charities on board, have the 10 most donated to charities on board Have 1000 customers using the site
About this document
Charity Business Plan
This document was created by Rob of Donatr using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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