Duo Photo Ltd 1 Page Business Plan
Overview
Duo Photo Ltd has a clear business objective to produce creative large format collages and images to schools. These products and services have been developed over 3 years with a core focus on addressing our key customers problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue by impressing our clients. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Duo Photo Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need for wow factor images produced on large format media with creative design to schools. We will meet and exceed their expectations.
The Value Proposition
Duo Photo Ltd is uniquely positioned to deliver value to Schools. "Duo Photo Ltd will Provide striking large format images that will impress students, teachers, visitors and governors." In order to be deliver on this value proposition, we have impressive in-school examples of our work and testimonials that provide inspiration and peace of mind in our ability to deliver on their needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Photographs market. We consider our key competitors to be: Photronics.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Phototronics and other local photographers due to our specialist experience of providing images and collages up to 3 metres by 3 metres on various materials.
Key Strategies
Over the next 6 months our focus will be to actively promote these services to existing and new clients. This task will be undertaken in the context of our broader strategy to reach turnover of £15,000. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 2014:Book 10 weddings ,15K turnover and 10 school clients. 2015. Book 20 Weddings, £20K turnover 15schools on board
About this document
Photographs Business Plan
This document was created by James of Duo Photo Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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