Elegant Candles 1 Page Business Plan
Overview
Elegant Candles has a clear business objective to produce Hand crafted candles products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Elegant Candles has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for elegant candles. This is a critical issue for our selected target market of Gift shoppers.
The Value Proposition
Elegant Candles is uniquely positioned to deliver value to Gift shoppers. "Elegant Candles will Provide an elegant candle for every occasion." In order to be deliver on this value proposition, we There is no other nich market like this in the entire region. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hand crafted candles market. We consider our key competitors to be: Yankee candle. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Yankee candle by Hand crafted elegant candles that cater to all occasions, and can be customized.
Key Strategies
Over the next 6 months our focus will be to Market via website and word of mputh. This task will be undertaken in the context of our broader strategy to Open kiosk I'm mall. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Buy all start-up equipment Establish website Create inventory of 50 candles
About this document
Hand crafted candles Business Plan
This document was created by Edward lazzari of Elegant Candles using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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