nakuona technologies limited 1 Page Business Plan

Surveillance Systems Business Plan

nakuona technologies limited 1 Page Business Plan

Overview

nakuona technologies limited has a clear business objective to develop, produce, promote and distribute Surveillance Systems products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

nakuona technologies limited has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as security to property and loved ones, monitoring babysitters, view your home whilst away, protect against burglary, record abd deter false callers, record and deter vandalism, protect again theft and fraud especially for businesses, deter false accident claims, reduce need for on site guards. This is a critical issue for our selected target market of middle class and upmarket residential areas, and small ans mediim businesses.

The Value Proposition

nakuona technologies limited is uniquely positioned to deliver value to middle class and upmarket residential areas, and small ans mediim businesses. "nakuona technologies limited will provide surveillanve system solutions that addresses security issues with highest standards possible maintaining clients requirements without straining their budget." In order to be deliver on this value proposition, we price and quality, this enabled through in house designing and manufacturing, our products addresses the day to day security concerns in our community, enables our customers to have real time live footage of their properties whilst away from homes, products ease of use, affordable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Surveillance Systems market. We consider our key competitors to be: Shop it, cams, doodo

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Shop it, cams, doodo

by Products superiority, new technology in-house developed, user friendly, accessibility, low price, open to customization depending on needs .

Key Strategies

Over the next 6 months our focus will be to acquire a sales person with marketing, sales, mass comm background, advertise on social media, experiential marketing through malls etc, target residential areas especially the middle class and the upmarket suburbs. This task will be undertaken in the context of our broader strategy to Service provision improvements, products improvements products expansion that is variety's, clients base expansion, finances including sources and cash flow forecast, marketing methods, operations outlining, risk management strategies. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: reach 60 clients in the first 6 months become a force to recon with in surveillance systems solutions in kenya within 2 years expand to other east African countries by year 3

About this document
Surveillance Systems Business Plan
This document was created by David of nakuona technologies limited using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.