esali - digital marketing agency 1 Page Business Plan
Overview
esali - digital marketing agency has a clear business objective to promote digital marketing solution services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
esali - digital marketing agency has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lacking a reliable and knowledgeable marketing aspect that will increase their return on investment and return on attention and providea all in one shop for their marketing needs to simplify their job is aquiring these services. This is a critical issue for our selected target market of smb, marketing managers, decision makers.
The Value Proposition
esali- digital marketing agency is uniquely positioned to deliver value to smb, marketing managers, decision makers. "esali - digital marketing agency will provide all in one place for all digital marketing needs so our clients can focus on their core business. This specialisation within our area allows us to give great value for our clients investment whether short or long term.." In order to deliver on this value proposition, we have our diversity, knowledge and pay close attention to detail, international backround, vast network of specialists, creative ability, acting as a partner for our client and ensuring that they succeed. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the digital marketing solutions market. We consider our key competitors to be: Ottoboni, grand river, river, ziggy, valtech, get updated, wisely, jajja, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ottoboni, grand river, river, ziggy, valtech, get updated, wisely, jajja, by providing better value, because we charge a bit less and offer a lot more of ourselves (being a small agency) and we have a very unique backround because of the people who work here. We are equally capable in both technology and marketing. Internationall backround / experience. We have a very good understanding of people and are flexible.
Key Strategies
Over the next 6 months our focus will be to outsource a sales team (malta), create better sales materials like pdfs, presentations, website, etc. Go in person to functions and events to promote esali. This task will be undertaken in the context of our broader strategy to Hire 3 people. Project and account manager, designer and developer, content creator and social media expert. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 8 people employed, have 5 clients that use us as their full service marketing agency and establish an international presence.
About this document
digital marketing solutions Business Plan
This document was created by Arben of esali - digital marketing agency using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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