Geotechnical engineering 1 Page Business Plan
Overview
Geotechnical engineering has a clear business objective to produce Materials Testing services. These services have been developed over 30 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Geotechnical engineering has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Increased accuracy and ease of processing reports for the contractors to utilize and pay promptly for. This is a critical issue for our selected target market of DOT.
The Value Proposition
Geotechnical engineering is uniquely positioned to deliver value to DOT. "Geotechnical engineering will Provide a service that provides skilled and trained personnel to provide the most accurate geotechnical services." In order to be deliver on this value proposition, we Our staff includes over 50 years of combined talent to deliver cutting edge results. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Materials Testing market. We consider our key competitors to be: Tierra, Arena, Test Lab . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tierra, Arena, Test Lab by Unique GIS experience, fully qualified engineering staff, continuous certified field technicians to ensure the most accurate services available .
Key Strategies
Over the next 6 months our focus will be to Automate the many facets of Geotechnical Drilling and Material Testing Services. This task will be undertaken in the context of our broader strategy to Maintain a fully automated system that will deliver faster and more accurate drilling and testing reports and billing and allow the owners to make sound financial decisions to increase market share and stay profitable . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain DOT contracts
About this document
Materials Testing Business Plan
This document was created by Suzanne of Geotechnical engineering using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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