Green Mustache 1 Page Business Plan
Overview
Green Mustache has a clear business objective to develop, produce, promote and distribute Green Detox Juice products. These products have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers from 10/week to 20/week. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Green Mustache has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as limited will power, unhealthy meal/snack options available when working on your feet, meeting client after client...we feel we have created a program that truly delivers satisfying nutrient dense meal replacers that are easily digestible and don't interfere with your work saving you time, money and boosting immune system , energy levels! As a side benefit, our green detox juice can allow for weight loss and glowing skin so that they can continue to be a role model of health & wellness. This is a critical issue for our selected target market of Female spa/fitness professionals.
The Value Proposition
Green Mustache is uniquely positioned to deliver value to Female spa/fitness professionals. "Green Mustache will Most effortless way to fuel your body properly & make your skin glow." In order to be deliver on this value proposition, we Our process makes the product 5x more dense than using juicer and our recipes alkaline body , rebalancing metabolism & hormones. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Green Detox Juice market. We consider our key competitors to be:
Pressed Juicery
Organic Avenue
Blue Print Cleanse
Cooler Cleanse.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pressed Juicery
Organic Avenue
Blue Print Cleanse
Cooler Cleanse because we are a Local company focused on small geographical market and we hand deliver twice weekly instead of receiving others through mail
Half price
Every bottle has at least 2 servings of greens and each day has over 16 servings fruits & veggies so you really can replace your meals with our product and eliminate need to spend money on eating out, groceries and time shopping for those things.
Key Strategies
Over the next 6 months our focus will be to Sponsor female spa&fitness professionals (hair, skin, Yoga, Pilates, massage) in Ogden area, providing them two weeks of green juice. This task will be undertaken in the context of our broader strategy to Walk into salon with wheatgrass bombs, tell them what I do and drop off flyers. I will follow up with them and see if they can get a group of five clients together and they can all do two weeks together. Theirs will be discounted $75 and the professional's testimony will be used as sales tool (picture them on flyer with their story as Green Mustache Queen) These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 customers /week
Find buyer for biz, apprentice them
Switch to consultant and keep them going and help others start their own in different geographical area
About this document
Green Detox Juice Business Plan
This document was created by Ali of Green Mustache using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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