Hair 2 Go 1 Page Business Plan
Overview
Hair 2 Go has a clear business objective to develop, produce, promote and distribute delivery of hair and hair care products as well as consultation products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Hair 2 Go has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the hair store available at any hour of the day delivered to the comfort of your own home.. This is a critical issue for our selected target market of Men, Women and Children.
The Value Proposition
Hair 2 Go is uniquely positioned to deliver value to Men, Women and Children. "Hair 2 Go will when you need hair 24 hours and can't get to the store we're on our way to you." In order to be deliver on this value proposition, we are unfair advantage comes from transporting hair and hair care products directly to consumer as well as being available 24 hours a day. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the delivery of hair and hair care products as well as consultation market. We consider our key competitors to be: Sallys beauty supply. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sallys beauty supply by only local hair supplier providing delivery of poducts and services.
Key Strategies
Over the next 6 months our focus will be to multiple sources of networking such as business cards flyers ,Internet ads, newspaper ads,local hair salons and hair schools.. This task will be undertaken in the context of our broader strategy to Increasing revenue and sales as well branching out and reaching other locations to provide services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: aquire new customers Expand Business gain profitabilty
About this document
delivery of hair and hair care products as well as consultation Business Plan
This document was created by Acacia of Hair 2 Go using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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