Johnsons general maintenance 1 Page Business Plan
Overview
Johnsons general maintenance has a clear business objective to develop building maintenance services. These services have been developed over starting up with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Johnsons general maintenance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as low cost high standard work. This is a critical issue for our selected target market of general public.
The Value Proposition
Johnsons general maintenance is uniquely positioned to deliver value to general public. "Johnsons general maintenance will low cost high standards." In order to be deliver on this value proposition, we multi trade experience,low overheads,and a drive to succeed. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the building maintenance market. We consider our key competitors to be: Major general maintenance companies with high overheads. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Major general maintenance companies with high overheads by Multi trade experience ,low overheads,and drive to succeed.
Key Strategies
Over the next 6 months our focus will be to Work hard to a high standard. This task will be undertaken in the context of our broader strategy to Succeed,expand,employ. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: succeed employ expand
About this document
building maintenance Business Plan
This document was created by Ronald of Johnsons general maintenance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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