Import plc 1 Page Business Plan
Overview
Import plc has a clear business objective to distribute Ceramic,plastic pipe,food, chemicals products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Import plc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fills the gap of supplying these products as there is a high demand and shortage of supply. This is a critical issue for our selected target market of Contractors.
The Value Proposition
Import plc is uniquely positioned to deliver value to Contractors. "Import plc will Supplying construction materials especially finishing eqipments." In order to be deliver on this value proposition, we Competitive price and fast delivery. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Ceramic,plastic pipe,food, chemicals market. We consider our key competitors to be: Elswady cables, ethio ceramics. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Elswady cables, ethio ceramics by Unique textures on ceramics and least price.
Key Strategies
Over the next 6 months our focus will be to Appoint business development manager
Rent store
Sign commission agent contract
Deliver the firs five or six containers of plastic pipe and ceramics. This task will be undertaken in the context of our broader strategy to To be a whole seller / big distributer
Expand the products to be imported. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products to the market Sign more agency contracts to connect buyers with suppliers Openning small stores in different regions
About this document
Ceramic,plastic pipe,food, chemicals Business Plan
This document was created by Mak of Import plc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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