The Black Yogi 1 Page Business Plan
Overview
The Black Yogi has a clear business objective to develop Yoga training and gear. These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Black Yogi has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to change the face of yoga with quality teaching.. This is a critical issue for our selected target market of Yogis of color.
The Value Proposition
The Black Yogi is uniquely positioned to deliver value to Yogis of color. "The Black Yogi will Provides quality yogic teaching in an authentic making sure the practice is accessible as well as safe.." In order to be deliver on this value proposition, we Teaching for at least half a decade. I've studied with numerous great yoga teachers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Yoga training and gear market. We consider our key competitors to be: Faith Hunter
Jeanette Jenkins. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Faith Hunter
Jeanette Jenkins by They don't offer a brand that offers clothing..
Key Strategies
Over the next 6 months our focus will be to Blog, tweet, Facebook, model, host, Instagram, and linkedIn.
Also appoint a brand manager.. This task will be undertaken in the context of our broader strategy to Acquire a studio. Start leading online trainings/classes. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the iPod cases Sell tshirts Over 500 items sold
About this document
Yoga training and gear Business Plan
This document was created by Hadji of The Black Yogi using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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