S&M Fiber Emporium 1 Page Business Plan
Overview
S&M Fiber Emporium has a clear business objective to distribute fiber products. These products have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
S&M Fiber Emporium has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the ability to source local fiber and yarns. This is a critical issue for our selected target market of knitters, spinners and crocheters.
The Value Proposition
S&M Fiber Emporium is uniquely positioned to deliver value to knitters, spinners and crocheters. "S&M Fiber Emporium will quality fiber products with competent help. locally sourced fiber and yarn." In order to be deliver on this value proposition, we my expertise and understanding and passion for fiber will make shopping in my store a complete and rewarding experience.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the fiber market. We consider our key competitors to be: Online retailers, Michaels, walmart. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Online retailers, Michaels, walmart by Locally sources quality products and knowledge.
Key Strategies
Over the next 6 months our focus will be to Look into:
Funding
Business classes
Fiber suppliers
Location costs
Registering a business. This task will be undertaken in the context of our broader strategy to Apply for fundjng.
Rent a space
Place orders. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: open store complete first transaction get through the first year in the black
About this document
fiber Business Plan
This document was created by Sarah of S&M Fiber Emporium using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment