Indigo Soles 1 Page Business Plan

womens shoes Business Plan

Indigo Soles 1 Page Business Plan

Overview

Indigo Soles has a clear business objective to distribute womens shoes services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Indigo Soles has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as create a first class affordable womens shoe store. This is a critical issue for our selected target market of middle class women.

The Value Proposition

Indigo Soles is uniquely positioned to deliver value to middle class women. "Indigo Soles will provides high quality cutting edge high fashionable affordable women's shoes .." In order to be deliver on this value proposition, we Indigo soles has relationships with five distributors that gives us the low prices that are not quantity based. All of the distributors will drop ship to our store or directly to our customers as long as long we keep a level of business with them a month.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the womens shoes market. We consider our key competitors to be: Payless

DSW

Marshalls

Tj Maxx

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Payless

DSW

Marshalls

Tj Maxx

by We have the ability to get the same level of quality shoes at a lower price..

Key Strategies

Over the next 6 months our focus will be to Acquire inventory to set up multiple booths at local venues to introduce product and the brands name to the public. We will use the initial investment to reinvest back into the company to buy new products and continue to get the brand to the public. . This task will be undertaken in the context of our broader strategy to Within the year we will launch indigosoles.com to reach more customers.By year end we will like to open up a $9.99 shoe store in metropolitan Naples area.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: $20,000 in reserve revenue Open e-commerce Open Indigo soles store front

About this document
womens shoes Business Plan
This document was created by El of Indigo Soles using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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