The Studio 1 Page Business Plan

Lounge,Gastropub,Catering Business Plan

The Studio 1 Page Business Plan

Overview

The Studio has a clear business objective to develop, produce and promote its first class Lounge and GastroPub.This unique concept has been developed over the last 12 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

The Studio has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as one that our modern renovation and location solves. We believe this is a great opportunity to gain a customer base that is diverse.This is a critical issue for our selected target market of The Urban Socialite.

The Value Proposition

The Studio is uniquely positioned to deliver value to The Urban Socialite. "The Studio will Create an environment that is aesthetically unique, providing a first class menu , events and after hours lounge service to our patrons." In order to deliver on this value proposition, we have partnered with Projects A to Z design firm and created a hip and urban venue in the metro area of Longview. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors that offer similar services. We consider our key competitors to be: Willy G's , Gerald's Martini Bar , Backstreet Bar and Grill and The Tipsy Gypsy.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively
by providing:
- safe environment.
-on premise parking.
-modern and urban environment.
-20+ Draft beers (including local breweries)
-The Cracklin Pig - Full lunch and dinner service.
-special events and artists monthly.
-after hours lounge.
-rentable venue for private events.

Key Strategies

Over the next 6 months our focus will be to create an environment that supports the creative and cultural arts by providing a modern and culturally unique menu in an atmosphere that is welcoming and energetic. This task will be undertaken in the context of our broader strategy of expanding the services of The Craklin Pig to include private parties,catering and festivals.These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
-Average 50 customers daily
-Full capacity Sunday Brunch
-Sold out Monthly Events

About this document
Lounge,Gastropub,Catering Business Plan
This document was created by Joe Lindsay of The Studio using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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