J Motors 1 Page Business Plan

Tyres Wheels Car Servicing Business Plan

J Motors 1 Page Business Plan

Overview

J Motors has a clear business objective to provide Tyres Wheels Car Servicing products and services. These products and services have been developed over New venture with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

J Motors has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to find a reliable, honest and trustworthy workshop that's not going to over charge. This is a critical issue for our selected target market of Personal or Business vehicle owners.

The Value Proposition

J Motors is uniquely positioned to deliver value to Personal or Business vehicle owners. "J Motors will Provide a honest no nonsense reliable service that is second to none out shinning competitors, going that extra mile and never leaves you out of pocket unnecessarily." In order to deliver on this value proposition, our unique approach puts the customer first giving them the honest options where they can decide what's best for them. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Tyres Wheels Car Servicing market. We consider our key competitors to be: Autodrive, ATS Euromaster, JD Vehicle Services, K&K Coachworks, M&S Autos. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Autodrive, ATS Euromaster, JD Vehicle Services, K&K Coachworks, M&S Autos by our honest to the customer approach, no sales pitch, no unnecessary quotes.

Key Strategies

Over the next 6 months our focus will be to inform the local community of J Motors via the following.

1-Door to door flyers ( Royal Mail)

2-Local shops introduce J Motors drop flyers

3-Social Media

4-Local paper adverts

5- Existing customers friends and family discounts.
This task will be undertaken in the context of our broader strategy to
1-Expand into car wrapping

2-Expand into window tinting

3-Expand into small bodywork repairs

4-Expand into Audio.
These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain strong returning customer base 100+ and launch new audio service and expand workshop.

About this document
Tyres Wheels Car Servicing Business Plan
This document was created by Jean of J Motors using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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