Formulated For 1 Page Business Plan

Personalized skin care and therapy Business Plan

Formulated For 1 Page Business Plan

Overview

Formulated For has a clear business objective to develop, produce, promote and distribute personalized skin care and therapy, products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problems and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product line. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Formulated For has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a difficulty in finding suitable products for particular skin care requirements. This is a critical issue for our selected target market of those with particular requirement for skincare ingredients.

The Value Proposition

Formulated For is uniquely positioned to deliver value to those customers with particular requirements for skincare ingredients. "Formulated For will carefully choose nature based ingredients which deliver performance, and avoid toxic ingredients and known irritants." In order to be deliver on this value proposition, we offer the combination of cosmetic chemist and asethic therapist to provide a unique understanding of skin care needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Personalized skin care and therapy market. We consider our key competitors to be: Moo Goo, Cetaphil. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Moo Goo, Cetaphil by providing formulation created in consultation with the customer. Not another one size fits all generic product. .

Key Strategies

Over the next 6 months our focus will be to Develop skin care line suitable to be personalized to personal taste and performance requirements including allergies. . This task will be undertaken in the context of our broader strategy to Expand online presence into mobile business offering complimentary personalized skin care and aesthetic therapy. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch product line Make 100 online sales Launch mobile therapy

About this document
Personalized skin care and therapy Business Plan
This document was created by Sheridan of Formulated For using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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