Jim McDonald Horsemanship 1 Page Business Plan
Overview
Jim McDonald Horsemanship has a clear business objective to promote Training procedures and products. These products and services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Jim McDonald Horsemanship has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem People need to make a connection with their horse and we intend to help them accomplish this in a day long clinic. This is a critical issue for our selected target market of Horse owners or horse owner wanna be.
The Value Proposition
Jim McDonald Horsemanship is uniquely positioned to deliver value to Horse owners or horse owner wanna be. "Jim McDonald Horsemanship will teach you how to create a trusting relationship with your horse so that he will always look to you for what to do next." In order to deliver on this value proposition, our unique approach will teach your horse to be calm and quiet no matter where the two of you are.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Training procedures and products market. We consider our key competitors to be other local clinicians . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with them with a more local and less aggressive approach.
Key Strategies
Over the next month our focus will be to Develop a marketing plan. This task will be undertaken in the context of our broader strategy to be a full time clinician. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 1 year are: Launch a new product, to obtain 50 new customers and provide one clinic per month
About this document
Training procedures and products Business Plan
This document was created by Jim of Jim McDonald Horsemanship using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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