lipstick by seun 1 Page Business Plan
Overview
Lipstick by Seun has a clear business objective to develop, produce, promote and distribute womenswear products. These products have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Lipstick by Seun has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to make our clothings affordable and readily accessible to customers. This is a critical issue for our selected target market of women.
The Value Proposition
Lipstick by Seun is uniquely positioned to deliver value to women. "lipstick by seun will produce clothings that are unique,affordable and accessible." In order to deliver on this value proposition, we we intend to produce and distribute to retail stores around the country that will make our products eadily accessible our clients to. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the womenswear market. We consider our key competitors to be: Cynthia Michaels, Jewel by Lisa, Tiffany Amber, Ituen Basi,etc.
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cynthia Michaels, Jewel by Lisa, Tiffany Amber, Ituen Basi,etc.
by Unique clothing construction methods, more affordable prices and easy access to products in retail stores.
Key Strategies
Over the next 6 months our focus will be to Research, design and produce a womenswear collection. This task will be undertaken in the context of our broader strategy to Participate at exhibitions and fashion shows
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To launch clothing line; make products available to be sold at retail stores ; create a niche for the clothing line in the nigerian fashion industry
About this document
womenswear Business Plan
This document was created by Seun of lipstick by seun using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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