Malette's Personal Home Care Agency 1 Page Business Plan
Overview
Malette's Personal Home Care Agency has a clear business objective to develop, produce, promote and distribute Home health services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Malette's Personal Home Care Agency has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for proper care in a cost efficient manner. This is a critical issue for our selected target market of Disable and Elderly.
The Value Proposition
Malette's Personal Home Care Agency is uniquely positioned to deliver value to Disable and Elderly. "Malette's Personal Home Care Agency will Provide home health service that is made to order and perfectly in tune with clients wants." In order to be deliver on this value proposition, we We are capable of doing this better than any other company because each team member have over 10 years of experience working with the elderly and see the need for a more client centered care plan. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home health market. We consider our key competitors to be: Bayada, Right at Home, Visiting Nurses. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bayada, Right at Home, Visiting Nurses by We allow family members to assist with creating a plan of care for the client..
Key Strategies
Over the next 6 months our focus will be to Acquiring Medicare certification to obtain referral sources from insurance agencies. We are also working with RN's and Physicians in hospitals to set up another source for referrals. This task will be undertaken in the context of our broader strategy to We will create several subdivisions within Malette's Personal Home Care Agency such as environmental services, which is providing maid services to elderly, disabled, or those just too busy to clean and sanitize their home as they want. We will also create a subdivision for transportation for those who just need transportation for daily errands and doctor visits.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 clients Create subdivisions Obtain venture capital
About this document
Home health Business Plan
This document was created by samuel of Malette's Personal Home Care Agency using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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