Messy Solutions 1 Page Business Plan
Overview
Messy Solutions has a clear business objective to produce Janitorial services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Messy Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as networking. This is a critical issue for our selected target market of Commercial companies.
The Value Proposition
Messy Solutions is uniquely positioned to deliver value to Commercial companies. "Messy Solutions is a company that is willing to clean up your mess, because we have the Solutions!." In order to be deliver on this value proposition, we We are versatile and diverse. Willing and able to complete any job. We are hardworking, dependable and reliable. Always up for a challenge. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Janitorial market. We consider our key competitors to be: The Maids, Servicemaster, Abm cleaning. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Maids, Servicemaster, Abm cleaning by keeping our price is negotiable. We are flexible and diverse.
Key Strategies
Over the next 6 months our focus will be to network more. This task will be undertaken in the context of our broader strategy to Expand into a new product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20 customers, Launch additional services, and Obtain a bigger office location.
About this document
Janitorial Business Plan
This document was created by Kamilah of Messy Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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