Momma Margie's Childcare 1 Page Business Plan
Overview
Momma Margie's Childcare has a clear business objective to develop childcare services. These services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Momma Margie's Childcare has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as better parents staff relationships and also I would add transportation services. This is
a critical issue for our selected target market of low income families.
The Value Proposition
Momma Margie's Childcare is uniquely positioned to deliver value to low income families. "Momma Margie's Childcare" will provide a safe and secure place for your children to learn while you are at work." In order to deliver on this value proposition, we are well known in the community and have over 10yrs in business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the childcare market. We consider our key competitors to be: In the Beginning Childcare. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with In the Beginning Childcare. We Really Love and Care about all of our kids and they will be treated like our own. ... Not only will your child/children be watched accordingly but they will start learning the basic's at an early age which in turn gives your child a very good chance of being ahead in HeadStart and Pre-K ..
Key Strategies
Over the next 6 months our focus will be to secure a new location . I have over 10yrs. In Business .... But i would contract the US Postal Service to pass out flier's to all the homes,business, and Schools in the vicinity, plus I will Promote this new location on the Radio Stations. This task will be undertaken in the context of our broader strategy to Expand by adding my Dry Cleaning Business into it. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: acquire new location,obtain over 100 kids, and be accredited with Better Business Bureau as one of the number one Childcare Centers.
About this document
childcare Business Plan
This document was created by Byron of Momma Margie's Childcare using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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