My Town 1 Page Business Plan
Overview
My Town has a clear business objective of producing Fun trending African clothes. These products will be developed to focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a My Town products in a way that is accessible and convenient. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
My Town has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The lack of trending fun fashionable African inspired clothes. This is a critical issue for our selected target market of Fashionably daring women.
The Value Proposition
My Town is uniquely positioned to deliver value to Fashionably daring women. "My Town will We deliver unique fashionable African inspired clothes that are fun and make you feel great when you wear them." In order to be deliver on this value proposition, we Our understanding of African trends is combined with our knowledge of fashion and our passion to make people look and feel great.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fun and trending African clothes market. We consider our key competitors to be: Fashion designers producing African clothes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fashion designers producing African clothes because We study the trends and produce what the customer wants while it's still relevant. We then take the product to the client cheaply and conveniently. Maintaining high standards every step of the way..
Key Strategies
Over the next 6 months our focus will be to Produce and market a new trend of fun African clothes through building , growing and harnessing a dynamic team of art savvy entrepreneurs . This task will be undertaken in the context of our broader strategy which is to Launch a fashion line. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make the first 100 sales and deliveries, Launch the fashion line and Launch a fashion house
About this document
Fun African clothes Business Plan
This document was created by Maria of My Town using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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