Landt 1 Page Business Plan
Overview
Landt has a clear business objective to develop, produce, promote and distribute Trendy Ethical Beachwear products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Landt has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Younger more stylish beachwear. This is a critical issue for our selected target market of Sporty, Stylish Young Female.
The Value Proposition
Landt is uniquely positioned to deliver value to Sporty, Stylish Young Female. "Landt will To provide stunning, easy to wear pieces that are key to your wardrobe and maintain there long term due to the perfect quality, design and fit.." In order to be deliver on this value proposition, we With a string background in art, marketing, branding, fabric sourcing, technical and the fashion industry, we are well equipt will the skills needed to deliver an amazing range of quality clothing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Trendy Ethical Beachwear market. We consider our key competitors to be: Rip curl, billabong are sporty and fashionable in a tacky way
Vix, Colin healey are fashionable for print
Smaller fashion houses are ethical but not on customers lips
No one has all three as a combination. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rip curl, billabong are sporty and fashionable in a tacky way
Vix, Colin healey are fashionable for print
Smaller fashion houses are ethical but not on customers lips
No one has all three as a combination by Bring a fashionable range of casual beachwear to the the sporty girl. .
Key Strategies
Over the next 6 months our focus will be to Produce beautiful product that customers want to buy and sell online, boutiques to widen customer interest. This task will be undertaken in the context of our broader strategy to Grow the range and produce purely ethical clothing. Source locally for all aspects. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Be on netaporter Get Publicity from Stylist Have a regular customer base interested in the brand
About this document
Trendy Ethical Beachwear Business Plan
This document was created by Nisha of Landt using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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