Nicci's cakes & cookies 1 Page Business Plan
Overview
Nicci's Cookies & Cakes has a clear business objective to produce Cakes, cookies & sweet treats. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity
and we are seeking to grow the number of
customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Nicci's Cookies & Cakes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to offer different products to suit every customers need, including allergies to certain types of food, i.e. gluten. This is a critical issue for
our selected target market of Everyone.
The Value Proposition
Nicci's Cookies & Cakes is uniquely positioned to deliver value to Everyone. "Nicci's Cookies & Cakes will Provide taste satisfaction for every sweet craving that even a diebetic person has, without sacrifice on taste." In order to deliver on this value proposition, my unique cookies and cakes are the ultimate in taste and quality that nobody will be able to pass by the store without coming in to try. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cakes, cookies, sweet treats market. We consider our key competitors to be: Katrina's Cakes and Treats & Hidden goldmine. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Katrina's Cakes and Treats & Hidden goldmine by providing a comfortable lounge area and serve coffee, tea and other beverages with free consultation on party planning your sweet treats to suit everyone's needs and also online ordering service.
Key Strategies
Over the next 6 months our focus will be to Find the perfect location to open my shop. This task will be undertaken in the context of our broader strategy to Sell more products and appoint new team members. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open store front Obtain 100's of loyal customers Expand and grow nationwide
About this document
Cakes, cookies, sweet treats Business Plan
This document was created by Nicola of Nicci's cakes & cookies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment