Oakland Diner 1 Page Business Plan
Overview
Oakland Diner has a clear business objective to produce Gluten and sugar free baked goods products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Oakland Diner has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To provide a product that someone has never had before. This is a critical issue for our selected target market of Those with diabetes and wheat allegers.
The Value Proposition
Oakland Diner is uniquely positioned to deliver value to Those with diabetes and wheat allegers. "Oakland Diner will Provide tasty baked goods to the masses without compromising taste and texture." In order to be deliver on this value proposition, we I have back ground and the education in the culinary and baking world. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gluten and sugar free baked goods market. We consider our key competitors to be: Some bakeries and groceries stores, but as a secondary product to their current line
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Some bakeries and groceries stores, but as a secondary product to their current line
by Unique hand crafted freshly made baked goods.
Key Strategies
Over the next 6 months our focus will be to Advertise with the local radio stations. This task will be undertaken in the context of our broader strategy to Promote gluten free and diabetic products
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire new customers Launch a bread line Obtain more equipment
About this document
Gluten and sugar free baked goods Business Plan
This document was created by Richard of Oakland Diner using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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