On The Go Boutique 1 Page Business Plan
Overview
On The Go Boutique has a clear business objective to distribute Clothing, Shoes, and Jewelry products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
On The Go Boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is the need for prices to be affordable. This is a critical issue for our selected target to market of women ages 21-31.
The Value Proposition
On The Go Boutique is uniquely positioned to deliver value to the women. "On The Go Boutique will Provide shopping at the convenience of your front door." In order to be able to deliver on this value proposition, we have the unique ability to bring clothing to different areas in the city. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing, Shoes, and Jewelry market. We consider our key competitors to be: Forever 21, Bullets & Mullets, H&M, and BeBe. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Forever 21, Bullets& Mullets, H&M, and BeBe by offering a unique shopping experience at an affordable price.
Key Strategies
Over the next 6 months our focus will be to purchase the marketing ruck for the beginning . This task will be undertaken in the context of our broader strategy to Have enough merchandise . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have multiple vehicles to use for different parts of town. Open a physical location with a bar.
About this document
Clothing Shoes Jewelry Business Plan
This document was created by Ri'an of On The Go Boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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