Parklane Lawn Care 1 Page Business Plan
Overview
Parklane Lawn Care has a clear business objective to promote lawn cutting services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Parklane Lawn Care has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have a professionally looking lawn. This is a critical issue for our selected target market of commercial properties and high/medium income families.
The Value Proposition
Parklane Lawn Care is uniquely positioned to deliver value to commercial properties and high/medium income families. "Parklane Lawn Care will provide professional lawn care at a fair price." In order to be deliver on this value proposition, we will pass on the savings from our low over head down to our customers. This capability has taken considerable fiscal discipline and personal resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the lawn cutting market. We consider our key competitor to be: Mr. Goodlawn. Our understanding of this competitor has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mr. Goodlawn by providing greater value for a professional lawn cutting.
Key Strategies
Over the next 4 months our focus will be to distribute door handle flyers, advertise on social media and network with local businesses.. This task will be undertaken in the context of our broader strategy to have enough clientele to run four full days of work starting in 2015. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 30 regular residential customers. Obtain 2 regular commercial customers and hire an employee.
About this document
Lawn Cutting Business Plan
This document was created by Dave of Parklane Lawn Care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment