The Accurate Design Group 1 Page Business Plan
Overview
The Accurate Design Group has a clear business objective to develop, produce, promote and distribute Custom Home Design & Construction products and services. These products and services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
The Accurate Design Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A higher standard of design and construction for a reasonable price.. This is a critical issue for our selected target market of Those desiring an extordinary house.
The Value Proposition
The Accurate Design Group is uniquely positioned to deliver value to Those desiring an extordinary house. "The Accurate Design Group will Design and build a creative and quality hose." In order to be deliver on this value proposition, we I won't rest till the customer is delighted. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom Home Design & Construction market. We consider our key competitors to be: H.P.M. Carlton homes. Takamine construction. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with H.P.M. Carlton homes. Takamine construction by Talented and creative design team. Exceptional attention to detail from the ground up to completion of construction. Quality custom finishes..
Key Strategies
Over the next 6 months our focus will be to Multi format advertising.
Expand capabilities.. This task will be undertaken in the context of our broader strategy to Manufacture all items that complete high-end homes. i.e. Cabinets, doors & windows.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 3 houses under construction at one time Cabinets, doors and windows built in house Acquire factory and warehouse
About this document
Custom Home Design & Construction Business Plan
This document was created by Andrew of The Accurate Design Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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