Pet Warehouse 1 Page Business Plan

Pet Foods and accessories Business Plan

Pet Warehouse 1 Page Business Plan

Overview

Pet Warehouse has a clear business objective to develop, produce, promote and distribute Pet Foods and accessories products. These products have been developed over 4 Months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Pet Warehouse has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We will be very well situated on the main route connecting all local villages and town with an estimated 2000-3000 cars passing per day we also have industrial units in surrounding areas with a population on 2500.. This is a critical issue for our selected target market of All Dog and cat owners with small animals rabbits to larger animals such as horses we.hope to be able to offer a wide range..

The Value Proposition

Pet Warehouse is uniquely positioned to deliver value to All Dog and cat owners with small animals rabbits to larger animals such as horses we.hope to be able to offer a wide range.. "Pet Warehouse will Aim to fill a huge gap in the surrounding area by being able to offer a wide range of products that ordinarily would be unavailable we would hope to be able to offer the widest range at a competitive price situated to a main route with the opportunity of gaining passing trade due to the location.." In order to be deliver on this value proposition, we Our lead acquisition will be our nearest competitor being 6 miles away with others further afield. This puts us in a position where we have no local competition. With Pets At Home we have a advantage as they do not supply equestrian products so we would have a great deal of the market for ourselves.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Pet Foods and accessories market. We consider our key competitors to be: Pets at Home the nearest competition with a expensive pricing structure we will aim to be cheaper or at the least the same retail price on most items the advantage we do have over this company is they do not supply equestrian feeds or equipment so we will have a fair share of the market without the competion. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pets at Home with what We will offer to our customers. Friendly service with a wide range of all the best brands available. The customers needs will always be met! We will provide staff to carry items to customers cars as some items are large and heavy we will work on the principle if a customer wants a specific item and we have not got it then we will get it! Possibly a delivery service to surrounding local areas is something we can look into..

Key Strategies

Over the next 6 months our focus will be to Advertise strongly in all surrounding areas with leaflet dropping and internet.. This task will be undertaken in the context of our broader strategy.In our first year we aim to attract 10% of the 50% of households with animals within the surrounding areas with a 5% increase year upon year.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Hit a target of 1000 customers per week Open a second store. Eventually a Chain of pet food retailing shops

About this document
Pet Foods and accessories Business Plan
This document was created by Colin of Pet Warehouse using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.