Ranjang 69 1 Page Business Plan
Overview
Ranjang 69 has a clear business objective to develop, produce, promote and distribute spicy wet food products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ranjang 69 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the trend in young people about spicy food. This is a critical issue for our selected target market of student and family.
The Value Proposition
Ranjang 69 is uniquely positioned to deliver value to student and family. "Ranjang 69, great taste of spicy food and baverages." In order to be deliver on this value proposition, we have unique branding and the one and only that have different taste of food than any similar products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the spicy wet food market. We consider our key competitors to be: Ramen Gorila and gokana. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ramen Gorila and gokana by Unique taste and new product launch periodically.
Key Strategies
Over the next 6 months our focus will be to New branch, hire more employee, more promo. This task will be undertaken in the context of our broader strategy to 6 new branches, launch 3 new menu in this year. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 20 New Branches, Launch 6 new products and Get 100M IDR averages omzet for each branch in every month
About this document
spicy wet food Business Plan
This document was created by Risan of Ranjang 69 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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