Tartan Dog Designs 1 Page Business Plan
Overview
Tartan Dog Designs has a clear business objective to develop, produce, promote and distribute Online digital and Promotion products and services. These products and services have been developed over time with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tartan Dog Designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a complete small business startup package which includes online visibility, stationery and services. This is a critical issue for our selected target market of Startups and small business.
The Value Proposition
Tartan Dog Designs is uniquely positioned to deliver value to Startup sand small business. "Tartan Dog Designs will Provide a comprehensive and affordable business package for startups." In order to be deliver on this value proposition, we have the ability to source the best and affordable service providers in the industry which allows us to offer small business a great start to a new beginning. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Online digital and Promotion market. We consider our key competitors to be: Local business consultants. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with local business consultants by our ability to secure the best prices without compromising on quality.
Key Strategies
Over the next 6 months our focus will be to Network. This task will be undertaken in the context of our broader strategy to expand existing partnerships. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: focus on expanding existing partnerships, a target turnover of £100,000, national exposure.
About this document
Online digital and Promotion Business Plan
This document was created by Elaine of Tartan Dog Designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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