River of Life Massage 1 Page Business Plan
Overview
River of Life Massage has a clear business objective to provide Massage and Wellness services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
River of Life Massage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Physical pain, emotional and mental relaxation.. This is a critical issue for our selected target market of Everyone.
The Value Proposition
River of Life Massage is uniquely positioned to deliver value to Everyone. "River of Life Massage will Provide a relaxing and/or healing massage to help our clients have a more healthy and balanced life.." In order to be deliver on this value proposition, we Our massage is a variety of Swedish, Deep Swedish, and other massage techniques allows us to give our clients more options and treatment levels.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Massage market. We consider our key competitors to be: Come back later. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Come back later by Massages we specialize for each client' preferences. Such as: individualized aromatherapy, massage products, sounds and massage modality..
Key Strategies
Over the next 6 months our focus will be to Network with local health and wellness providers and groups. Also, hand out business cards and massage related promotional materials to local doctors, businesses and potential clients.. This task will be undertaken in the context of our broader strategy to Have a independent shop/office for massage and wellness practice. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 60 regular customers in 6 months Specialized spa products in 1 year Hold regular wellness classes in 2 years
About this document
Massage Business Plan
This document was created by Charlene of River of Life Massage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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