RLab 1 Page Business Plan
Overview
RLab has a clear business objective to produce Running Technique Workshops. This is a start up business with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
RLab has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To provide running tech skills and educate clients on pain free running. This is a critical issue for our selected target market of Weekend recreational first time runner.
The Value Proposition
RLab is uniquely positioned to deliver value to Weekend recreational first time runner. "RLab will Provide knowledge & skills for pain free enjoyment to run." In order to be deliver on this value proposition, we Combined running expertise with movement biomechanics expertise. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Running Workshop market. We consider our key competitors to be: Purple patch running
Running school
Physios
Drummond clinic. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Purple patch running
Running school
Physios
Drummond clinic by Proven tech with two experts running experience & movement biomechanics expertise.
Key Strategies
Over the next 6 months our focus will be to Produce website & video content. This task will be undertaken in the context of our broader strategy to Grow social media prescence. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Accept payment for clients Deliver first course
About this document
Running Workshop Business Plan
This document was created by E of RLab using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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