Villa Bella Home 1 Page Business Plan
Overview
Villa Bella Home has a clear business objective to produce Furniture beds cribs digital-frames products and services. These products and services have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Villa Bella Home has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create high quality customized furniture and deliver quickly to our customers. This is a critical issue for our selected target market of High-end fine furniture buyers.
The Value Proposition
Villa Bella Home is uniquely positioned to deliver value to High-end fine furniture buyers. "Villa Bella Home will I design and develop custom unique furniture pieces with quality and customer satisfaction being the goal.." In order to be deliver on this value proposition, we My designs are unique, established, sought after and not available anywhere else. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Furniture beds cribs digital-frames market. We consider our key competitors to be: Posh tosh, art for kids, Phyllis Morris, Marge Carson, Kreiss. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Posh tosh, art for kids, Phyllis Morris, Marge Carson, Kreiss by My designs are custom, unique and very detailed and quality and customer satisfaction is our primary goal.
Key Strategies
Over the next 6 months our focus will be to Design and produce new customized products that are available no where else. develop a new digital frame product line.. This task will be undertaken in the context of our broader strategy to Produce and import new products lines from overseas. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create new quoting processes Outsource development of a product line Increase time to market of products for customers
About this document
Furniture beds cribs digital-frames Business Plan
This document was created by Karla Claus of Villa Bella Home using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment