Scenteca candle company 1 Page Business Plan
Overview
Scenteca candle company has a clear business objective to develop, produce, promote and distribute Candles products. These products have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Scenteca candle company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for a long lasting, high fragrance, economical candle alternative to large name brand candles.. This is a critical issue for our selected target market of Females 26 to 60.
The Value Proposition
Scenteca candle company is uniquely positioned to deliver value to Females 26 to 60. "Scenteca candle company will allow easy access to highly scented long lasting locally made candles.." In order to deliver on this value proposition, we will use high quality, consistent, and locally produced materials.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Candles market. We consider our key competitors to be: Yankee, glade, and many local shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Yankee, glade, and many local shops by using a unique wax, proprietary containers, and a focused marketing and sales strategy. .
Key Strategies
Over the next 6 months our focus will be to Diversify marketing and sales jobs between new team members. This task will be undertaken in the context of our broader strategy to Create a sales structure to promote high growth. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 60 returning fund raising customers Create new products by scent Create home party services
About this document
Candles Business Plan
This document was created by Jeff of Scenteca candle company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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