Seadog Brewery 海狗酒仿 1 Page Business Plan
Overview
Seadog Brewery 海狗酒仿 has a clear business objective to develop, produce, promote and distribute the highest quality craft beers. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Seadog Brewery 海狗酒仿 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the lack of high quality, locally produced beers. This is a critical issue for our selected target market of beer drinkers.
The Value Proposition
Seadog Brewery 海狗酒仿 is uniquely positioned to deliver value to beer drinkers. "Seadog Brewery 海狗酒仿 will provide the highest quality locally produced craft beers in Hainan." In order to be deliver on this value proposition, we have the highest quality ingredients, equipment and beer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the highest quality craft beers market. We consider our key competitors to be:
Brewpub on Haidian Dao,
Intercontinental hotel brewpub, Sanya
Specialty retailers and importers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with
Brewpub on Haidian Dao,
Intercontinental hotel brewpub, Sanya
Specialty retailers and importers by Commitment to using only the highest quality equipment and processes to produce the highest quality beer.
Key Strategies
Over the next 6 months our focus will be to Purchase equipment and ingredients
Locate production venue
Scout potential distribution partners. This task will be undertaken in the context of our broader strategy to Have one distribution partner which will allow for expansion and revenue growth
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: location established and equipment purchased successful batch brewed by May 24 contract signed with first distribution partner
About this document
highest quality craft beers Business Plan
This document was created by Brad of Seadog Brewery 海狗酒仿 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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