Surveilence Solutions 1 Page Business Plan

Surveilence systems,CCTV and security Business Plan

Surveilence Solutions 1 Page Business Plan

Overview

Surveilence Solutions has a clear business objective to distribute Surveilence systems,CCTV and security products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Surveilence Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide surveilence and security systems/services at extremely affordable prices.. This is a critical issue for our selected target market of Domestic,business and government sector.

The Value Proposition

Surveilence Solutions is uniquely positioned to deliver value to Domestic,business and government sector. "Surveilence Solutions will Provide surveilence and security services to insure the highest possible level of security to keep and create a much safer environment.and helping law enforcement to minimise the risk of danger and any possible threat to citizens and overall community.." In order to be deliver on this value proposition, we Our marketing partner is one of the country's leading marketing firm.and another unique thing about having business with us means indirect participation in our social and public welfare programme.and also we are sponsoring a free education school.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Surveilence systems,CCTV and security market. We consider our key competitors to be: Sscctv Karachi,

Surveilence security systems,

Enigmapak,

CCTV.com.pk. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sscctv Karachi,

Surveilence security systems,

Enigmapak,

CCTV.com.pk by A very unique marketing strategy.

participation in public and social welfare programs and sponsoring a free education school gives us a positive key advantage over our competitors.

Public "awareness against crime programs" ,conferences and seminars.

Key Strategies

Over the next 6 months our focus will be to Appointing a sales manager and expanding Marketing plan and strategy from print media to Television and internet(including social media).

. This task will be undertaken in the context of our broader strategy to include new products,installation and services of laser intruder alarms,motion sensing lights and panic alarms.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Secure a contract with local government body to instal out surveilence systems at all local governmental premises. Launch a new and affordable multimedia IP camera Launch a customer integration platform to enable customers get help,support and interact to each other

About this document
Surveilence systems,CCTV and security Business Plan
This document was created by Muhammad Abdul of Surveilence Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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