Tri Connection 1 Page Business Plan
Overview
Tri Connection has a clear business objective to promote Triathlon Accessories and Equiptment products and services. These products and services have been developed over New Business with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tri Connection has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We need to be aware of the competition and keep our prices competitive and offer something different to our customers.. This is a critical issue for our selected target market of Triathletes, Runners, swimmers, cyclists.
The Value Proposition
Tri Connection is uniquely positioned to deliver value to Triathletes, Runners, swimmers, cyclists. "Tri Connection will have a forum, connections, links, and special offers and free gifts periodically.." In order to be deliver on this value proposition, we Because we care and if we can't directly serve the customer we will be honest and connect them to someone who can.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Triathlon Accessories and Equiptment market. We consider our key competitors to be: TFN
WIGGLE
. Our understanding of these competitors have been used to refine our strategy and value proposition. We believe that we can compete effectively with TFN
WIGGLE
by Smaller more personal approach. Coaching, forum, newsletter..
Key Strategies
Over the next 6 months our focus will be to Using Social Media, Magazine Advertising and attending Triathlon events we hope to promote the brand and grow a large customer base. . This task will be undertaken in the context of our broader strategy to We hope more customers and new members will join our forum and become customers and potentially want to do coaching courses and expand into Triathlon training and create local clubs.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Analyse What Sells Best Obtain new 100 followers per month Coaching training
About this document
Triathlon Accessories and Equiptment Business Plan
This document was created by Sarah of Tri Connection using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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