Wright Home Health Care 1 Page Business Plan
Overview
Wright Home Health Care has a clear business objective to produce In Home Healthcare services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to build a solid reputation based on customer satisfaction. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Wright Home Health Care has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key problem areas for customers being Professional, Reliable, Quality service. This is a critical issue for our selected target market of Medicaid qualified personnel.
The Value Proposition
Wright Home Health Care is uniquely positioned to deliver value to Medicaid qualified personnel. "Wright Home Health Care is a family run organization that understands quality Health Care.." In order to deliver on this value proposition, we streamline our patient services through our cutting edge website. With easy sign up and pre-qualifying of services.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home Health Care market. We consider our key competitors to be: Other Atlanta area Home Health Care Agencies.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other Atlanta area Home Health Care Agencies. Our approach is not specific to need. We develop individual treatment plans approved by certified nurses then executed by bonded Certified Nursing Assistants.
Key Strategies
Over the next 6 months our focus will be to Develop a unique website to promote business.. This task will be undertaken in the context of our broader strategy to Acquire Medicare funding for 20 patients.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 30-60 patients, offer our contracted RN's the ability to approve treatment plans through our website, Referral bonuses for CNA staff.
About this document
In Home Care Business Plan
This document was created by Michael Davis of Wright Home Health Care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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